Creative validation · Local demand generation
Local Spotlight™
We send creators to experience your business, discover the most engaging story, and scale the winning creative into a customer acquisition campaign.
The operating system
Manual first. Structured from day one.
- 01Purchase + brief
Define one business experience, audience, acquisition objective, conversion path, claims boundary, KPI plan, and usage-rights requirement.
- 02Two creator assignments
Local Disco selects exactly two vetted local creators for the category, audience, location, availability, and style.
- 03Independent experiences
The business provides the agreed product or service experience. Each creator finds and tells an authentic, independent story.
- 04Rights-cleared production
Each creator delivers the approved vertical video, photos, story or review, short-form content, and advertising-ready creative.
- 05Publish + measure
Local Disco measures both campaigns against the defined KPIs, source systems, test window, and attribution limits.
- 06Winner decision
The evidence selects the winning creative. If the test is inconclusive, the campaign records no validated winner.
- 07Paid amplification
After rights, policy, tracking, budget, and business approval, Local Disco scales the winner through the appropriate channel.
Defined before launch
Measure the story that moves the right outcome.
The campaign brief names the objective, channel, conversion event, source system, measurement window, spend context, sample or decision rule, and attribution limitations before either creator publishes.
- Hook rate
- Watch time
- Engagement rate
- Shares
- Comments
- Click-through rate
- Cost per lead when attributable
Reusable value
Every campaign strengthens the system.
- Authentic user-generated content
- Rights-cleared paid advertising creative
- Organic social content
- Permissioned case-study material
- Performance benchmarks with context
- Industry and category insights
- Contract-permitted data for future creative optimization
Reuse depends on the creator agreement, business approval, releases, privacy, license term, channel, territory, and purpose. Production or measurement does not automatically grant AI-training rights.
Where this goes
The foundation for a Local Creator Network.
The long-term platform can connect local businesses, creator profiles, service areas, campaign briefs, matching, content approvals, licensing and usage rights, performance analytics, paid amplification, payouts, and business dashboards. Marketplace software follows validated manual campaigns, creator supply, business demand, quality control, rights, disputes, and unit economics.
Validation status
Public pricing, creator compensation, turnaround, deliverable quantities, KPI thresholds, test-budget minimums, usage-rights terms, results, benchmarks, and client proof are placeholders until operating evidence and founder approval exist.
Discover the story worth scaling